You're building something bigger than yourself. You didn't come this far to fall short.

As a cross-cultural kidSomeone who grew up meaningfully shaped by two or more cultures, whether through migration, mixed heritage or a globally mobile childhood. They often belong everywhere and nowhere, and others tend to see only part of who they are., you've spent your life navigating between worlds — translating, code-switching, choosing this over that, building connections others don't even see. You can read almost any room, but struggle to feel totally at home anywhere.

You see yourself as a builder. You've been building your whole life. Whether it's a business, a career, your sense of identity or the life you lead, you build with conviction.

You've always been ambitious, but it's not really about ambition. You want to build something that matters. Something that brings coherence to everything you've learned by never quite fitting in.

But that same ability to see multiple perspectives? It's also what keeps you up at 2am, second-guessing decisions, wondering which version of yourself to trust. The pressure and overthinking mean your focus is scattered. You feel high when a big decision pays off, but the next day you're anxious the other shoe will drop.

You sense what everyone else needs — your team, investors, partner — and adapt seamlessly. But often your own voice fades and you lose touch with your intuition.

Your context keeps shifting and you're always anticipating which parts of yourself to bring forward. The overwhelm of choices leaves you feeling stuck and exhausted. Important parts of your life sometimes feel out of balance — family, health, relationships that matter.

You don't need someone else's answers or advice

Especially not from someone who doesn't get the multitudes within you — multitudes rooted in your upbringing and your unconventional choices. You want a space to speak unfiltered, with someone who's had to piece together their identity from more than one culture. You want the rigour to keep you honest with yourself, and the accountability to stay on your path.

Through our work together, you'll develop a clearer understanding of yourself — the invisible operating systems shaping your decisions, which ones still serve you, and which you're ready to rewrite. You'll make better decisions, faster, because you'll have learned to trust your own thinking. You'll show up differently for the people who rely on you: more present, less reactive, with more to give.

The overwhelm won't disappear, but your relationship with it will change. You'll move through it rather than get stuck in it. The decisions won't disappear, but we'll shine a light on the contradictions or tensions, so you can make conscious choices that you own.

You'll build bolder, rooted in a sense of self you can fully trust.

Ambica Jobanputra

Ambica has a unique ability to meet you exactly where you are, and she brings a rare combination of empathy and intellectual rigour. The best coaches don't just give advice, they help you examine the mental models and biases shaping your decisions. Ambica does that exceptionally well. Each conversation will leave you with a new perspective or a stronger sense of direction.

Harry, Founder

I've worked with Ambica for 6 sessions so far and have already achieved an incredible professional milestone that was not even on my mind when we began. Ambica helps me cut through the noise in my brain, hold awareness when I'm slipping back into default scripts, and challenges me with concrete next steps to align my intentions with my actions. I can confidently say I would not be where I am if it were not for my coaching sessions with her. This is my first time working with a coach, and I highly encourage everyone to take their first step with Ambica as an investment in themselves and their future.

Vrishti, Founder

I get what it's like to forge something not expected of you

I built my career in startups. I spent seven years building functions 0-1 at Entrepreneurs First. I joined as we raised our Series A and left as we closed our Series D, valued at $1.3bn with a portfolio worth $16bn.

Ambica was such a great colleague and leader at EF. Superb at identifying problems; figuring out what to do about them; building, leading and managing teams to turn plans to reality; and balancing spinning many plates at once; Ambica was a “go to” solver of problems. She combined a rigorous attention to detail and “grip”, with an unusually sophisticated ability to see the big picture.

Tom Shinner, COO, Entrepreneurs First

When I joined, I had a huge chip on my shoulder. In hindsight, I was trying to forge something new and not expected of me — like I'd done my whole life. I had no connections or blueprint for this career; hell, I was in the first generation to go to university in my family.

During my time, I became known as the person who found problems before they were obvious, built teams around them and brought order to chaos — without losing the magic. I ran with every problem thrown at me and grew past the edge of what I thought I was capable of. I also found my failure point and learnt some of my most important lessons.

By far the most satisfying thing was building high-impact teams and working with exceptional people to do things they didn't imagine. Those experiences put me on the path to coaching.

Working with Ambica has been an eye-opening and transformative experience. She guided me, with empathy and insight, to identify fears and limiting beliefs that were no longer serving me. She created a space to open up, explore with curiosity not judgement, and adopt new frames of mind that are helping me thrive at work and in my personal life.

Mirko, Director

Five principles for how we'll work together

Agency over advice.

I have a steadfast belief in your ability to be agentic. This is fundamental to how I see myself and the world. You are not a problem to be fixed. In turn, I have no answers for you. You have everything within you. I'm here to help you unearth, explore and claim what you need to move forward.

Say what I see. No bullshit.

We all have beliefs. We all have stories. Many help us; others limit or delay us. You can trust me to look at reality as it is and say what I see. Even if it turns out I'm wrong, I'll put the words out there and let you correct me, rather than deny you the chance to hear something I'm sensing and actually do something with it.

Verbs, not nouns.

We'll avoid thinking of things as fixed; instead we'll see you, your circumstances and your choices as dynamic. Things will evolve as you take action. As much as possible, we'll think of things as verbs, not nouns. We'll end every session with an action or commitment, and clear accountability. Talking will only take you so far. Your actions will stick because they'll come from 'I want', not 'I should'.

Multiple parts, singular clarity.

You have parts of you that feel very different to one another. You also see the world through multiple lenses. That's your superpower and sometimes your paralysis. We'll honour all the perspectives you hold while helping you make clear, grounded choices.

Whole body, whole picture.

Your body is filled with proprietary information in the form of emotions. We'll pay attention to how you say things (not just what you say), the sensations or emotions that come up, and what they're telling you. We'll hold these emotions with maturity, explore them with skill and go beyond the labels 'good' or 'bad'. We will not dodge them.

Beyond these principles, we'll design the relationship together in our first session.

Ambica was a guide and support for me during a pivotal moment in my personal and professional life. She helped me see my situation clearly, move beyond the constraints of who I 'should be' and chart a path forward that satisfied my values and ambitions. Through our work, I now have a toolkit that allows me to reflect and act.

She's a big believer that everyone has a superpower which they can lean into for maximum purpose and performance. Her superpower is enabling others to find and cultivate theirs, and supporting them along that journey.

Connor, Operator

A bit more about me

I'm a British Indian. I was born to two Indians who found refuge in the UK, having fled their homes in Uganda during the 70s expulsion. I grew up in the north of England before choosing to make London my home, 18 years ago. Like other cross-cultural kids, I feel I've been given a feast of social norms, rituals, perspectives and values to choose from — plus all of the beautiful confusion that comes with making those choices.

My core value is love. At the centre of my life is family and community. My husband and best friend, Bikram, and my dog, Rafiki, remind me every day that life doesn't have to be so serious and there's always time to roll around in the grass. I'm a woman and a sister. Two words that go to the core of my identity. My brothers and sisters-in-law inspire me every day.

I'm someone who's learnt that the relationship with myself was the most under-invested relationship of my life. I've changed that and I'm forever grateful to those who helped me find myself. Throughout my career, I've had different coaches who helped me pause and pushed me to act. I wouldn't have joined EF if it wasn't for one coach. I wouldn't have left to start this practice if it wasn't for another.

I'm obsessed with invisible operating systems. Cultures, laws, stories, beliefs and social norms. These forces govern our lives. Becoming conscious of mine means I can choose.

I'm a shameless optimist. I've been through challenges, like all of us. Caring for those I love as they navigated chronic depression, experiencing two pregnancy losses and dancing with life's curveballs have taught me to choose optimism.

Ambica at home in her kitchen

I started working with Ambica at the beginning of an exciting (but scary) career transition. She was fundamental in helping me to help myself work out the next steps. I immediately felt like she understood my needs and felt confident in her ability to listen, challenge and guide when necessary. What was most valuable was helping me to see the bigger picture and to stay focused on what was right for me, not just what was easiest. I couldn't recommend her more highly.

Charles, Creative Director

Working together

I work with a small number of founders and leaders at a time, across time zones. The first step is a conversation, not a commitment. Book a 30-minute intro call to see if there's a mutual fit.

Ambica
explore@withambica.com
07413 506487